D2C more serious competition than traditional competence: Page Industries

The Indian innerwear market, worth $6.3 billion, is estimated to account for 9% of the total domestic fashion retail segment but is highly fragmented and unorganised. Once known as merely an essential wear, the segment saw work-from-home and hybrid work culture along with increasing awareness on health, fit, and personal hygiene amid the pandemic, coupled with the growing millennial customers, driving growth of the market, said the company.

from Tech-Economic Times
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