Wednesday, August 14, 2024

Hollywood union strikes deal for advertisers to replicate actors' voices with AI

The SAG-AFTRA union has finalized a deal with Narrativ, enabling actors to license AI-generated voice replicas for advertisements. This agreement ensures actors get paid fairly and have control over their digital voices. This initiative responds to rising concerns about AI and voice imitation, highlighted by recent Hollywood strikes and legal discussions.

from Tech-Economic Times
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