Thursday, May 22, 2025

ETtech Explainer: Why are D2C brands unhappy with Zepto’s ‘swap and save’ feature?

Many D2C brands, which pay commission on sales and invest in advertising and discounting, see red as Zepto rolls out its 'swap and save' feature, as they fear less expensive brands will replace their products in customers’ carts.

from Tech-Economic Times
via IFTTT

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