Sunday, June 29, 2025

From Reels to Retail: India’s influencers turning as next startup founders

Indian social media influencers are transitioning from content creation to entrepreneurship, launching brands in beauty, fashion, and more. Leveraging their strong audience connections, they compete with established celebrities, focusing on niche communities. This evolution unlocks new value beyond influencer marketing, driven by India's vast digital population and creator ecosystem, with firms supporting their business ventures.

from Tech-Economic Times
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