Sunday, June 28, 2026

Amazon, Flipkart spark quick commerce price war as Blinkit, Instamart hold the line

India’s quick-commerce market is back in a discounting spiral. Amazon and Flipkart are turning up the heat, but incumbents Blinkit and Swiggy Instamart are largely refusing to dive into the price war as they prioritise profitability, industry executives said.

from Tech-Economic Times
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