Influencers on Instagram and Amazon struggle to monetize via subscriptions and virtual gifting, relying heavily on brand partnerships. The Instagram subscription feature faces challenges in India, and virtual gifting fails to boost income. Anurag Iyer of BigBang.Social and Ankit Panicker of Pocket Aces highlight brand collaborations, while Amazon's Live includes 600 content creators influencing 18,000 creators.
from Tech-Economic Times
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