It's trending D2C: new-age brands flex muscle via own sites

Direct ecommerce, or brands selling directly to consumers through their digital platforms, has risen to 10-15% of India’s online retail market of $70-75 billion now, from 2-3% five years ago, according to data. Why are these brands focussing on their own channels for sales and cutting reliance on marketplaces?

from Tech-Economic Times
via IFTTT