Swiggy’s Instamart pushes for higher average order value; analysts say metric's growth key to improve profitability

Swiggy Instamart's average order value (AOV) of Rs 499 has come in low compared to its competitors like Blinkit and Zepto. Although the company has indicated that its AOV is in an upward path, analysts have emphasised the need for the quick commerce platform to push this metric to sustain revenue momentum and maximise profitability.

from Tech-Economic Times
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